It’s like you have garbage in garbage out, so you can have the best AI in the world, if the data is garbage. ![]() What did Yamini, the CEO of HubSpot say? Content, context, and customer is how they deal with it. The impact of being able to layer AI on top of your data and not the general training data that the model has, I think is going to become a huge competitive advantage and the more you can consolidate that data in one place, the easier time you’re going to have doing that. So I think the RevOps role has just become more and more important to achieve the business goals that everybody’s trying to get, trying to grow while keeping the team lean, trying to grow while being efficient in the resources that they spend, and I think that the ability of the ops role to meet that need both improve the customer journey, improve the experience, while also meeting the needs of the team and delivering what they need to be efficient and effective, I think has only become more true and is only going to become more true as people try to consolidate more.Īnd on the role of data, and again, we heard this week, I’m going to mention it – I’m sure you will – but we heard a lot about AI this week. And that ultimately means that you need more configuration, you need more, the implementation just involves more things to make that happen. I think we’ve definitely seen the impact that RevOps can have, or effective RevOps implementations and processes can have, and I think that the sort of bigger macro thing here, which we heard a lot about this week, at Inbound, is the connected customer journey, the connected customer platform, and having all of your data in one place has become such an advantage, a thing that people actively are trying to do and consolidate tooling into one place. So is that a trend that you’ve seen in the time that you’ve been kind of within this ecosystem? ![]() So I think that brings the user, the RevOps user kind of into the fold a lot more in the HubSpot space. But with that comes additional challenges, people that need configuring, or unique integrations or third party applications. I think they’ve really kind of ridden a wave where companies that may have been larger or had bigger, more complicated, use cases that may have not considered HubSpot previously are now considering ’em. ![]() I think that what’s really been exciting for me over the last few years being in the HubSpot ecosystem and then being part of the community is, first of all, watching the growth that HubSpot’s had. So really involved in the ecosystem, content, community and, of course, the product. We’re a HubSpot App partner, so ventures investment, collaborative customer onboarding tool, exclusively for HubSpot at this point. Contact him to connect on deepening customer success. At Arrows, Stuart champions a customer-centric approach, inviting dialogue with peers on this philosophy. Influenced by growth as customer progress, his vision steers towards people-first strategies for sustainable growth. Stuart Balcombe spearheads growth at Arrows, where he reimagines customer onboarding.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |